Micro-Arbitrage: The New Retail Media Strategy

The long waves of efficiency are over. If your brand waits 18 months to pivot, you have already lost the margin. Jason O'Toole, Head of Connected Commerce & Media at Gildan, and guest host Spencer Lian-Thornton, VP Growth & Partnership of Mindgruve, discuss why the "Fail Fast" culture is now a requirement for survival. INSIDE THE EPISODE: - The ROAS Trap: Why high returns often hide cannibalization and how Gildan focuses on incremental growth instead. - Test and Learn: Placing experimentation at the center of the operating model to find the 3% of initiatives that actually scale. - The Final Differentiator: As AI automates the grunt work of reporting, strategy becomes the only competitive moat left. Stop managing channels. Start managing the consumer footprint. Watch the full episode here.