Navigating the Complex World of Tracking and Analytics: With Luc Nugteren

from Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · host Jeremy Young

Send us Fan MailTracking and analytics have never been more complex, or more critical.In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers are still getting it wrong.Follow Luc on LinkedIn: https://www.linkedin.com/in/luc-nugteren/Get in touch with Luc directly: https://lucnugteren.com/Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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This episode is 38 minutes long.

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This episode was published on October 19, 2025.

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