Next-Gen Personalization Solution Transcends Third-Party Cookie Issues for Marketers

from Thinking Caps · host Cheetah Digital

More people are online than ever but the role of third-party data and cookies to make meaningful matches is eroding at a lightning pace. Marketers need to double down on zero-party data. Once a zero-party data acquisition strategy is established, Next-Generation Personalization can begin. This video explains the road ahead for marketers and why personalization is crucial for success as the cookie and third-party data diminishes in value. VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital

Episode metadata supplied by the publisher feed · Published Dec 8, 2020

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Next-Gen Personalization Solution Transcends Third-Party Cookie Issues for Marketers

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