NEXTGEN COMMERCE | The New Retail Playbook:  First-Party Data and Tech-Driven Growth Strategies episode artwork

EPISODE · Oct 31, 2024 · 35 MIN

NEXTGEN COMMERCE | The New Retail Playbook: First-Party Data and Tech-Driven Growth Strategies

from RETHINK RETAIL · host RETHINK Retail

Top Retail Expert Michael Zakkour is joined by Paul Fitzpatrick, Head of Global Partnerships and Programs at Shopify, and Manikandan M Sundaram, AVP and Strategic Business Head at Cognizant, to discuss how omnichannel integration and data-driven strategies are shaping the future of enterprise growth in the retail sector. Discover how leading retailers are utilizing insights from every customer interaction to create seamless, unified experiences across all touchpoints—from physical stores to online platforms. As they navigate today’s highly competitive retail market, brands are unlocking new growth opportunities through customer-centric, data-driven approaches.

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NEXTGEN COMMERCE | The New Retail Playbook: First-Party Data and Tech-Driven Growth Strategies

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