EPISODE · Mar 19, 2026 · 50 MIN
Offer Benefits To Appeal and Retain Your Team
from Pelvic PT Rising · host Nicole Cozean, PT, DPT, WCS & Jesse Cozean
Most smaller practice owners think they need to be “bigger” before they can offer real benefits.But that’s not actually true.In this episode, we break down what providing benefits as an employer really looks like — especially for small, growing pelvic health practices.Because benefits aren’t just about checking boxes.They’re about attracting the right people… and keeping them.We talk about the biggest misconception owners have — that benefits need to be expensive or complicated to matter.They don’t.In fact, some of the most meaningful benefits have very little to do with money.We also dive into:• What employees actually value (hint: it’s not always what you think) • Why benefits are really a retention strategy, not just a hiring tool • How to think about flexibility, growth, and mentorship as benefits • Why you don’t need to offer everything — just a few things done really well • How your benefits reflect what you truly value as a businessAt the end of the day, your benefits send a signal.To your team.To future hires.And to the kind of business you’re building.If you’re an owner trying to grow your team — this episode will help you think about benefits in a completely different way.Free Training - Should I Be Running Ads?Join us for our quarterly free training all about Google, Instagram and Facebook Ads. Learn about ads from people you aren't trying to sell you ads!www.pelvicptrising.com/adsAbout UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
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Most smaller practice owners think they need to be “bigger” before they can offer real benefits. But that’s not actually true. In this episode, we break down what providing benefits as an employer really looks like — especially for small, growing pelvic health practices. Because benefits aren’t just about checking boxes. They’re about attracting the right people… and keeping them. We talk about the biggest misconception owners have — that benefits need to be expensive or complicated to matter...
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Offer Benefits To Appeal and Retain Your Team
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