EPISODE · Jan 10, 2022 · 6 MIN
Outreach Automation Disaster
from Breaking Sales
Would you refer business to someone you've never met or spoken to – not knowing anything about their reputation or character? When your first touchpoint is asking someone to network, it can give the impression of scarcity. The approach might attract other scarcity-minded professionals, but it rubs others the wrong way. In this episode, Kiley and Dan share a similar experience of someone who wanted – but failed – to connect with them due to their odd, automated outreach approach.
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Outreach Automation Disaster
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This episode is 6 minutes long.
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This episode was published on January 10, 2022.
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Would you refer business to someone you've never met or spoken to – not knowing anything about their reputation or character? When your first touchpoint is asking someone to network, it can give the impression of scarcity. The approach might attract...
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