Pain Versus Promise

In this episode, AJ and Mike discuss the all-important job of Chapter One. AJ will break down the necessary elements: meeting the reader where they are, breaking down the core message, and sharing the promised transformation. They will also cover how to decide if your opening story should focus on pain or promise.

Episode 31 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Pain Versus Promise" was published on June 13, 2024 and runs 52 minutes.

June 13, 2024 ·52m · Don't Write That Book

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Summary

In this episode, AJ and Mike discuss the all-important job of Chapter One. AJ will break down the necessary elements: meeting the reader where they are, breaking down the core message, and sharing the promised transformation. They will also cover how to decide if your opening story should focus on pain or promise.

Episode Description

In this episode, AJ and Mike discuss the all-important job of Chapter One. AJ will break down the necessary elements: meeting the reader where they are, breaking down the core message, and sharing the promised transformation. They will also cover how to decide if your opening story should focus on pain or promise.

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