EPISODE · Apr 13, 2022 · 24 MIN
Parachute Home Founder Ariel Kaye Talks DTC, Influencers and Building a Brand
from RETHINK RETAIL · host RETHINK Retail
In this episode, host Julia Hare sits down with Parachute Home Founder and CEO Ariel Kaye. A rising star among the house and home category, Parachute Home makes premium quality home essentials rooted in minimalist décor, a neutral color palette, and natural materials. The brand, which is in a period of rapid growth, saw almost $150M in revenue in 2021, and is thriving through the power of social media and collaborations with sought-after artists and brands, like Madewell in 2020 and Crate & Barrel in 2021. In this episode, you'll hear Ariel's journey to founding the brand, insights on DTC, branding and influencer strategy, as well as what's next for the brand as it expands into physical stores. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Hosted by Julia Hare Produced by Gabriella Bock Edited by Chase Atherton
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Parachute Home Founder Ariel Kaye Talks DTC, Influencers and Building a Brand
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