Skip to content
Paula Thomas on Foundations, Gamification, and "Points for Good" in Loyalty Programs episode artwork

Dec 16, 2020 26 min

Paula Thomas on Foundations, Gamification, and "Points for Good" in Loyalty Programs

from Thinking Caps Hosted by Cheetah Digital

Paula Thomas is a loyalty aficionado. She’s a marketing executive with over 20 years of experience, has served as a judge for the Loyalty Magazine Awards, is the author of Driving Loyalty in Convenience Retail, the host and founder of the Let’s Talk Loyalty Podcast, and is joining us on Thinking Caps today. She talks to Tim and Richard about the foundational pillars of loyalty, how loyalty programs are creating “points for good” programs, and shares some great resources on loyalty and gamification in loyalty programs. Tune in to hear a great episode! VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Paula Thomas on Foundations, Gamification, and "Points for Good" in Loyalty Programs

0:00 26:44

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

Capital Ideas podcast Capital Group Want to learn how professional investors do it? The Capital Ideas podcast brings you the latest investment thinking from Capital Group, one of the world's largest investment management organizations. Each week we'll get inside the minds of portfolio managers, analysts and economists to break down market trends, macroeconomic forces, investing approaches and lessons learned from personal experience. Take 30 minutes and tap into the intellectual capital of Capital Group. Capital Client Group, Inc.All Capital Group trademarks mentioned are owned by The Capital Group Companies, Inc., an affiliated company or fund. All other company and product names mentioned are the property of their respective companies.For full disclosures go to capitalgroup.com/global-disclosures. Thinking Cap Solutions Podcast Mickey Maher & Corey Kay 🎙 Thinking Cap Solutions Podcast – Unlock the power of content, audience engagement, and leadership. With 30+ years in media, content strategy, and senior leadership, Mickey & Corey share real-world lessons, insights, and strategies to help brands, businesses, and leaders grow. 🚀 From podcasting and content creation to audience engagement and leadership coaching, we break down what works, what doesn’t, and how to cut through the noise. 🎧 Listen, learn, and lead with impact. Synaptic Alchemy Synaptic Alchemy Explore a different way of thinking when it comes to entrepreneurship, business, finance you name it. Start learning The Art And Science of Turning Ideas Into Gold The HCI Executive Edge HCI Podcast Network Welcome to ”The HCI Executive Edge,” where we delve into the realms of executive development and coaching to unlock the full potential of leaders like yourself. In each episode, we bring you enlightening conversations with renowned executive coaches, leadership experts, and industry thought leaders. Together, we explore the tools, strategies, and mindset shifts necessary to sharpen your leadership skills and gain that competitive edge in today’s dynamic business landscape. Join us as we uncover the secrets to effective leadership, delve into the art of decision-making, and navigate the complexities of organizational change. We address critical topics such as emotional intelligence, strategic thinking, and cultivating a high-performance culture, all essential elements for driving sustainable growth and innovation.

Frequently asked questions

How long is this episode of Thinking Caps?

This episode is 26 minutes long.

When was this Thinking Caps episode published?

This episode was published on December 16, 2020.

Can I download this Thinking Caps episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.