Personalizing the Fragrance Journey: How Scentbird is Rev...

What this episode covers

In this Global Retail Leaders episode, Fritz Finlay chats with Andrei Rebrov, CEO of Scentbird, about how the fragrance subscription service is making it easier to try new scents while building an omnichannel brand. ⏱ Timestamps: [00:00] Introduction to RETHINK Retail [01:25] Meet Andre at Sandberg, CEO of Scentbird [04:15] The beginnings of Scentbird and its fragrance subscription model [08:30] How Scentbird makes fragrance discovery easier online [12:50] The power of personalized recommendations [17:00] Subscription model: The convenience of monthly fragrance deliveries [22:30] Expanding into omnichannel: How Scentbird is navigating brick-and-mortar retail 🌍 Join our community at: www.globalretailleaders.com

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Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 18 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on April 15, 2025.

What is this episode about?

In this Global Retail Leaders episode, Fritz Finlay chats with Andrei Rebrov, CEO of Scentbird, about how the fragrance subscription service is making it easier to try new scents while building an omnichannel brand. ⏱ Timestamps: [00:00]...

Can I download this RETHINK RETAIL episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.