Personalizing the Fragrance Journey: How Scentbird is Revolutionizing Retail

In this Global Retail Leaders episode, Fritz Finlay chats with Andrei Rebrov, CEO of Scentbird, about how the fragrance subscription service is making it easier to try new scents while building an omnichannel brand. ⏱ Timestamps: [00:00] Introduction to RETHINK Retail [01:25] Meet Andre at Sandberg, CEO of Scentbird [04:15] The beginnings of Scentbird and its fragrance subscription model [08:30] How Scentbird makes fragrance discovery easier online [12:50] The power of personalized recommendations [17:00] Subscription model: The convenience of monthly fragrance deliveries [22:30] Expanding into omnichannel: How Scentbird is navigating brick-and-mortar retail 🌍 Join our community at: www.globalretailleaders.com