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Mar 26, 2020 36 min

Peter McCormick Chairman Cheetah Digital

from Thinking Caps Hosted by Cheetah Digital

Legendary email marketing pioneer, Peter McCormick, co-founded Exact Target which was acquired by Salesforce for $2.5B. He shares his favorite books every marketer needs to own along with other 'permission marketing' experience and advice. Peter is also Chairman at Cheetah Digital and shares some vision for helping brands understand their customer's total lifetime value. Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com. Tom Flanagan on LinkedIn: https://www.linkedin.com/in/tom-flana... VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Q... CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/chee... Facebook ► https://www.facebook.com/CheetahDigital

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Peter McCormick Chairman Cheetah Digital

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This episode was published on March 26, 2020.

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