Pflanzlicher Brotbelag mit Identitätskrise (#247)

from Decoding Brands · host Colin Fernando - BrandTrust

EU, Deutsche Bahn Die Marken- und Marketingnews der KW 41 mit folgenden Themen: Ein neuer EU-Beschluss sorgt für Aufsehen: Fleischersatz-Alternativen dürfen künftig nicht mehr als Wurst, Schnitzel oder Burger bezeichnet werden. Colin findet deutliche Worte dazu – „rein gesellschaftlich eine Katastrophe“. Die DB zeigt mit der neuen Kampagne mit Anke Engelke erstaunlich viel Selbstironie, spricht offen über ihre Fehler – und erntet dafür positives Feedback. Sympathisch? Ja. Perfekt? Noch nicht. Colin erklärt, warum er die Kampagne spannend, aber nicht ganz unkritisch sieht. Hol dir dein Weekly Brand-Update: Einschalten & abonnieren!

Episode metadata supplied by the publisher feed · Published Oct 10, 2025

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Pflanzlicher Brotbelag mit Identitätskrise (#247)

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