Planning Your Launch 12 – 18 Months Out

from Don't Write That Book · host Mike Michalowicz

In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: The Dysregulated Kid, Dr. Roseann Capanna-Hodge Connect with AJ & Mike: AJ Harper, website Write A Must-Read Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books Mike’s Socials: IG FB LinkedIn

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This episode was published on March 12, 2026.

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