Planning Your Launch 12 – 18 Months Out

In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can.

Episode 120 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Planning Your Launch 12 – 18 Months Out" was published on March 12, 2026 and runs 61 minutes.

March 12, 2026 ·61m · Don't Write That Book

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Summary

In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can.

Episode Description

In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can.

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Books/Resources Mentioned:

The Dysregulated Kid, Dr. Roseann Capanna-Hodge

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

AJ’s Socials:

Mike Michalowicz, website

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