Planning Your Launch 3 – 6 Months Out

In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity.

Episode 121 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Planning Your Launch 3 – 6 Months Out" was published on March 19, 2026 and runs 48 minutes.

March 19, 2026 ·48m · Don't Write That Book

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Summary

In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity.

Episode Description

In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity.

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Books/Resources Mentioned:

Vickie Lanthier, High Agency Human

Connect with AJ & Mike:

AJ Harper, website

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Mike Michalowicz, website

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