Podcast 32: El nuevo ecosistema de crm y marketing

from TOKYO MORNING RADIO TOKYO ASADEMY Podcast

Podcast 32: El nuevo ecosistema de crm y marketing Temas mencionados en el podcast: 1) La fusión del AdTech con el Martech y el CRM 2) Las empresa no tienen control de la experiencia del cliente 3) Necesitas una estrategia de calidad de datos 4) El ecosistema depende de procesos a base de segmentos y audiencias 5) Tienes que tener un gobierno de datos, procesos y gente 6) No es solo Big Data o Small Data pero como filtrar los datos 7) Agilidad - agile marketing ya es una realidad 8) El CRM solo ahora es un "commodity" 9) Los datos sociales y digitales son ahora parte de la pantalla de 360 grados 10) Marketing automation ahora es customer engagement - end to end journeys. www.jesushoyos.com www.solvisconsulting.com https://soundcloud.com/jesushoyos

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