Podcast 33 - Tendencias de Marketing Automation

from TOKYO MORNING RADIO TOKYO ASADEMY Podcast

Podcast 33 - Tendencias de Marketing Automation Conversamos con Patricia Villalobos (Marketing Automation Specialist en Solvis) sobre 5 tendencias de marketing automation. 1) La brecha entre el B2C y el B2B se esta cerrando, ya que el marketing automation es parte de un ecosistema de CRM 2) Marketing automation NO ES email marketing 3) Contenido personalizado es parte del marketing 4) La multi-canalidad en el marketing apoya en la conversión 5) Predictive intelligence y contenido dinámico apoya en la personalización ... y debes tener un gobierno para el control y ejecución de tus campañas de marketing automation. www.solvisconsulting.com www.jesushoyos.com Patricia Villalobos https://mx.linkedin.com/in/patricia-villalobos-b520536

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