Podcast 34 - Elementos para construir un Customer Journey

from TOKYO MORNING RADIO TOKYO ASADEMY Podcast

Podcast 34 - Elementos para construir un Customer Journey con Israel Regalado - Consultor en Solvis Consulting. En el podcast hablamos de los elementos mas importantes para construir y medir tus customer journeys. La medición del journey debe ser en tiempo real y constante. No solo se mide la campaña o conversión, pero se mide las interacciones de cada nodo del journey. Temas que conversamos: 1. Calidad de datos 2. Segmentación 3. Micro-segmentación 4. Uso de contenido en cada canal y/o interacción 5. Medición de los journeys & interacciones www.solvisconsulting.com www.jesushoyos.com Israel Regalado https://www.linkedin.com/in/israel-regalado-fuentes-5221631a/en

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