Podcast 37 - Consideraciones para tener un Equipo de CRM

from TOKYO MORNING RADIO TOKYO ASADEMY Podcast

Podcast 37 - Consideraciones para tener un Equipo de CRM. Invitado especial: Erick Villalpando, Gerente Senior de CRM y BI en Grupo Posadas. Erick Villalpando, Grupo PosadasVillalpando no solo es responsable de temas de CRM y BI, pero del Customer Engagement Center de Posadas manejando buzz monitoring, redes sociales y marketing automation usando procesos de customer engagement, content marketing y journeys. Estos 5 temas son discutidos desde el aspecto de moverse del CRM a una empresa enfocada en el Customer Experience. 1) Manejo de cultura & destrezas. 2) Cambio de procesos legacy a procesos de clientes. 3) Como podemos crear innovación a base de una cultura de datos. 4) La importancia del capital humano. 5) Linimiento de la estrategia con objetivos y métricas. Erick Villapando https://www.linkedin.com/in/erick-villalpando-2873a01b/en Jesus Hoyos www.jesushoyos.com www.solvisconsulting.com

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