Podcast-Based Marketing for Client Acquisition | Brenton Harrison | Ep 12

What this episode covers

If you feel stuck cold calling and hosting multiple coffee meetings per week to get clients, there IS a better way – find out the whole story and what helped Brenton Harrison, a seasoned financial professional, make this shift.  The Pandemic halted the hustle, and in that space, he began seeking mentorship and prioritizing his lifestyle, which helped him arrive at a fresh way to attract clients (rather than chasing them!).     Podcast-Based Marketing for Client Acquisition  [00:04:29] Content Creation for Financial Advisor Client Education  [00:18:46] Podcast Branding and Visibility Enhancement Services  [00:29:29] Podcast-Based Marketing for Client Acquisition  [00:38:36] Enhancing Customer Experience Through Upfront Pricing    From Prospecting to Purpose: Transforming Your Marketing Approach  - Focus on creating informative, reliably posted content for potential clients.  - Reach out to influential figures and make unexpected requests to increase courage and create opportunities.  - Explore how you can reduce the time/process it takes to guide a new client from introduction to onboarded and active.  - Ensure price transparency by clearly stating fees upfront to enhance the buying experience and establish trust with customers.    Creating Value: The Secret to Attracting Ideal Clients  Consistent distribution of valuable content and effective marketing can help business owners tap into a broader audience, thus minimizing the need for conventional prospecting, coffee dates, and calendar appointments with unqualified applicants.  "It's not about having a thousand people who are not your ideal customers downloading your podcast every day. It's about, are you reaching the people who are your ideal customers with the right content." - Brenton Harrison    Connect with guest, Brenton Harrison:   Website – newmoneynewproblems.com  Instagram - @newmoney.newproblems  YouTube – @NewMoneyNewProblems  LinkedIn – Brenton Harrison, CFP®, CLU®, CSLP  Podcast – New Money New Problems  Podcast – Escape Student Loan Debt    Connect with host, Virginia Elder:    Website - Reaching Abundance   Facebook - Podcast Abundance Business Page   Instagram - Podcast Abundance   LinkedIn - Virginia Elder   YouTube - @ReachingAbundance         This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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