Podcasting Strategy to Attract Premium Clients, Not Just for Visibility | Ann Carden | Ep 72

If you’ve hesitated to launch or rebrand your show because you’re searching for the strategy that will help you attract your ideal, high-end, client, listen here. Packed full of tips on how to execute two different podcasting strategies, how to think strategically about where you’re showing up and how often, advice for your content creation process, and how to use LinkedIn properly when seeking the affluent client-level strategic partnerships, referral partners, and yes, even customers.   Ann Carden is the host of the Expert In You podcast, author of a book by the same name, and entrepreneur of over 40 years with experience starting, selling, and consulting for 6 and 7-figure businesses. Among the 80 industries in which she’s experienced, are financial professionals of all types – CPAs, money coaches, bookkeepers, CFPs, Advisors, and many more. So, she provides some specific examples of service offerings, how to position them in front of 5 and 6-figure buyers, and how to pull those potential customers into your business’ ecosystem.     Creating Meaningful Client Engagement with Tailored Marketing Strategies  (00:07:33) Strategic Business Growth through Targeted Engagement  (00:10:00) Strategic Podcasting for Client Conversion Success  (00:13:20) Expertise-based Content Strategy for Financial Professionals  (00:16:08) Becoming a Trusted Strategic Business Partner  (00:25:45) Evolving Business Strategies to Meet Market Needs  (00:32:47) Crafting Professional Branding to Attract Clients  (00:36:19) Premium Client Connections: Leveraging LinkedIn's Tools    Evolving Your Messaging and Actions to Get in Front of the Right Buyers  We discuss positioning, mindset, offer tiers, personal growth as a podcast host, rebranding, and some tangible tips like using LinkedIn to prospect. Most often, when you feel like your marketing is “missing something,” that something is the strategy. The behind-the-scenes thought process, perspective, and intention as you create the content, invite guests, reach out to potential power partners, and create social media posts is paramount to WHO you’re attracting and the price-level at which they purchase.     Don’t worry, this isn’t one of those episodes where we just tell you to make more cold calls, email blast strangers, or double your prices. Two key quotes from Ann made me do a double-take:   (00:18:04) "Anybody that's booked up needs to level up. We should never be booked up. We should always have a really high end offer that you can deliver with a leveraged model that does not take away all of your time." - Ann Carden    (00:27:50) "Content is for buyers, it's not for engagers." - Ann Carden    Actionable Steps to Reach High-Profile Clients Effectively:  Leverage podcasting, speaking engagements, and virtual events to attract clients in a one-to-many scenario, creating bigger impact in your business in exchange for your time/energy.  Focus on a clear content production strategy tailored to your specific situation & workload for sustainability  Select podcast hosts (where you’d guest on their show) and podcast guests (you’d have on your show) strategically to attract high-level clients  Create (compliant and) educational content to build relationships and influence buyers  Position yourself as a strategic partner and trusted ally for personalized strategies  Invest in professional branding elements to attract premium clients  Optimize your LinkedIn profile and leverage business-focused tools to reach high-level clients        Follow Ann Carden:   Her website: https://annlcarden.com/  Connect on LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach/      This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com     You’ll find equipment & software recommendations and downloadable templates at www.PodcastAbundance.com. The Script Starter Kit will help you establish topics, structure your episodes, and even use AI to help. Get your free download at https://www.podcastabundance.com/scriptstarterkit/   Watch everything on YouTube @PodcastingForFinancialPros    Follow Virginia Elder on social media:   LinkedIn   Instagram     To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com