Post-Launch Reader Engagement

In this episode, Mike and AJ dive deep into one area of authorship most newbies never consider: post-reader engagement! Not only do they share their own strategies for keeping their books “alive” after launch, but they also talk about how long authors should plan to keep engagement. Hint: it’s more than a few weeks!

Episode 76 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Post-Launch Reader Engagement" was published on May 8, 2025 and runs 57 minutes.

May 8, 2025 ·57m · Don't Write That Book

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Summary

In this episode, Mike and AJ dive deep into one area of authorship most newbies never consider: post-reader engagement! Not only do they share their own strategies for keeping their books “alive” after launch, but they also talk about how long authors should plan to keep engagement. Hint: it’s more than a few weeks!

Episode Description

In this episode, Mike and AJ dive deep into one area of authorship most newbies never consider: post-reader engagement! Not only do they share their own strategies for keeping their books “alive” after launch, but they also talk about how long authors should plan to keep engagement. Hint: it’s more than a few weeks!

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Books/Resources Mentioned:

“It’s Gonna Be Okay,” with Dr. Roseann

Defy, by Dr. Sunita Sah

Dream Bold, Start Smart, by Tatiana Tsoir

Top Three Author Membership

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

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