Pricing - your new tool for customer satisfaction and retention with Anna Hansen CPricingOfficer at Lime Technologies

from Fail n' Grow · host Anna Hansen, Lime Technologies

Anna Hansen brings extensive experience in customer success and customer retention from her time as CCO at the CRM company Lime Technologies. She is currently serving as the Chief Pricing Officer, offering an intriguing perspective thanks to her background.In this episode, we delve into Lime's discovery that pricing is another tool for creating successful and satisfied customers. We explore how they have approached finding a pricing model that suits different segments, making them even more competitive in various markets.This episode is perfect for those looking to start working with pricing as a strategy! SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

What this episode covers

02:45 > about you 05:55 > how would you describe the Lime journey? 08:27 > favourite drink? 09:22 > fuckup 14:49 > main topic 20:35 > how you position Lime with pricing packaging 22:55 > can you share some fails 28:02 > is there something you could share? 32:11 > 3 months guarantee 37:26 > why is it important to have a right price 40:29 > what do we strive for? 43:35 > something else? 45:27 > who do you get the most inspired by? 46:13 > main challenges? 50:00 > your drink?

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Pricing - your new tool for customer satisfaction and retention with Anna Hansen CPricingOfficer at Lime Technologies

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This episode is 51 minutes long.

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This episode was published on May 10, 2024.

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