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Quick Bites — Ep. 1: People Don't Buy Menu Items. They Hire Them episode artwork

EPISODE · Jun 8, 2026 · 12 MIN

Quick Bites — Ep. 1: People Don't Buy Menu Items. They Hire Them

from Restaurant Wealth Podcast · host Coach Michael

The menu framework most restaurants still use was built in 1982 for a world that no longer exists. It asks how an item performs instead of what job it's hired to do. This is Part 1 of an 8-part series that breaks down a new way to look at your menu — and shows you why 30 to 40 percent of most menus have no reason to exist.

Episode metadata supplied by the publisher feed · Published Jun 8, 2026

What this episode covers

The menu framework most restaurants still use was built in 1982 for a world that no longer exists. It asks how an item performs instead of what job it's hired to do. This is Part 1 of an 8-part series that breaks down a new way to look at your menu — and shows you why 30 to 40 percent of most menus have no reason to exist.

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Quick Bites — Ep. 1: People Don't Buy Menu Items. They Hire Them

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Frequently Asked Questions

How long is this episode of Restaurant Wealth Podcast?

This episode is 12 minutes long.

When was this Restaurant Wealth Podcast episode published?

This episode was published on June 8, 2026.

What is this episode about?

The menu framework most restaurants still use was built in 1982 for a world that no longer exists. It asks how an item performs instead of what job it's hired to do. This is Part 1 of an 8-part series that breaks down a new way to look at your menu...

Can I download this Restaurant Wealth Podcast episode?

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