EPISODE · Apr 28, 2026 · 33 MIN
Ready, Set, Upfront
from AdExchanger
Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes," says Sarah Iooss, head of agency partnerships at Amazon Ads.
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