Ready-to-Eat: Data-Driven Growth at WeCook

What this episode covers

Renee Hartmann chats with Jean-Sébastien Crevier, VP of Sales and Marketing at WeCook, live from Shoptalk Europe in Barcelona. Jean-Sébastien shares how WeCook is scaling Canada’s ready-to-eat meal space through data-first strategies, predictive churn models, and a no-gimmick approach to loyalty. Learn how his team balances growth with profitability, what really works in paid vs. organic social, and how AI is reshaping their marketing ops. Join the conversation with our global retail community at www.globalretailleaders.com

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Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 20 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on July 28, 2025.

What is this episode about?

Renee Hartmann chats with Jean-Sébastien Crevier, VP of Sales and Marketing at WeCook, live from Shoptalk Europe in Barcelona. Jean-Sébastien shares how WeCook is scaling Canada’s ready-to-eat meal space through data-first strategies, predictive...

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