Retail Therapy: Casper — with Ian Scott, Hitha Herzog & A...

What this episode covers

Welcome to Retail Therapy, a RETHINK Retail exclusive Podcast series where we examine retailers that have a unique history, are making innovative changes to their business model, or are overcoming challenges in order to stay relevant in this highly competitive landscape. In this episode, host Ian Scott is joined by RETHINK Retail Top Retail Influencers Hitha Herzog and Andrew Neelon to discuss Casper, a direct-to-consumer startup-turned industry giant that turned over $100,000 in debt into a billion-dollar mattress company with the help of influencer marketing and user-generated content. This episode of Retail Therapy was brought to you by the Retail Cloud Alliance, Optimizely, and Avanade. To see how Optimizely and Avanade can help transform your retail business, visit them at https://www.optimizely.com/ and https://www.avanade.com/en-us.

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Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 37 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on May 25, 2023.

What is this episode about?

Welcome to Retail Therapy, a RETHINK Retail exclusive Podcast series where we examine retailers that have a unique history, are making innovative changes to their business model, or are overcoming challenges in order to stay relevant in this highly...

Can I download this RETHINK RETAIL episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.