Revenue Accelerator with John Molyneux

How to Master Your Sales with Cold CallingCold Calling·        John Molyneux is the bestselling author of Sales Samurai Master. He believes and promotes cold calling as a way to drive sales. People don’t like the idea of selling and much less cold calling, which is why it doesn’t work for them. Cold calling is a numbers game and still an efficient way of finding new clients and leads.·        The fear of rejection. Many people including you are afraid of the rejection you’re likely to receive, but once you get used to it and focus, it will become easy. The secret is to speak to as many people as you can to make money.Change Your Mindset·        Society instills in us that we don’t want to be rejected. Rejection from a cold-calling prospect is not personal, it’s about the product and it not being the right fit for the prospect. New salespeople don’t want to be told NO and have the goal of selling to everybody, which makes the idea of cold calling challenging.·        Relax and be yourself. Be honest with your prospects by being brief, going straight to the point, and taking as little time as you can. Is cold calling marketing?Who Benefits from Leveraging Cold Calling?·        Majority of businesses. John suggests business owners be ready to cold call and lead by example so your salespeople can learn from you.·        People fail due to the fear of not doing it. You have to get used to cold calling consistently to get used to the rejection. Cold calling has been given a bad name when it’s being done every day without people even realizing it. What Sales Experts Do That Others Don’t·        Seasoned sales professionals have accepted sales as part of their makeup. John advises new salespeople to be authentic; selling without selling by being yourself and providing the needed help. You have to set sales to become great at sales, instead of thinking of it as a job.·        Be your own best friend or your own worst enemy. If you tell yourself, you can’t sell then you can’t sell and if you tell yourself you can sell, then you will sell. Sales is a learnable skill that you have to perfect over a period of time.Time of a Sales Cycle·        The length of a sales cycle varies, but the techniques are exactly the same. John uses the same sales techniques he uses to close a $20 offer as he uses closing a 6k offer. You have to present value to your client for them to see it and buy no matter the amount of money they spend.   How to Cold Outreach and Cold Call·        John shares a step-by-step framework of how he approaches prospects online by first following them, then engaging with their content, and then reaching out and adding value before starting to sell to them. You apply the same principles when cold calling but by being in the zone.LinkedIn Opportunities as They Relate to Leveraging Cold Calling·        LinkedIn is always going to be a good platform for business-related stuff and lead generation, especially if you have an expert on the side of lead generation.·        John is currently utilizing Clubhouse to promote what he does and has been getting quality connections. He’s been hosting a small community that has more value than he can get with a huge community.Why Cold Calling·        John describes how he fell into cold calling after doing door to door which built him the sales foundation he enjoys today. He was driven and had the momentum to keep pushing with cold calling, especially because he’s passionate about martial arts.·        Martial arts carry the same qualities, teachings, and techniques used in the sales cycle, making the two subjects to largely relate.Follow-Up in Sales·        Follow-up is vital and you have to have a system in place where you treat your prospect like a human being by pursuing them while still giving them the option to take their time. John suggests you strike thrice with a prospect if they don’t respond the first time before you move on to the next one. Hosted on Acast. See acast.com/privacy for more information.