Rockerbox's Attribution Journey
from AdExchanger
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.
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This episode is 35 minutes long.
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This episode was published on July 8, 2025.
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