EPISODE · Apr 30, 2026 · 58 MIN
ROI on Writing a Book
from Don't Write That Book · host Mike Michalowicz
In this episode, AJ and Mike discuss a question they hear from new authors often: What’s the ROI (return on investment) in writing a book? They each define what they believe the key point is with different points of view on how to achieve that result. Should authors treat their book like a business proposition or a bonus to their business? Tune in to hear it from our dynamic duo to find out! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: World Famous, by David Tyreman Connect with AJ & Mike: AJ Harper, website Write A Must-Read Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books Mike’s Socials: IG FB LinkedIn
What this episode covers
In this episode, AJ and Mike discuss a question they hear from new authors often: What’s the ROI (return on investment) in writing a book? They each define what they believe the key point is with different points of view on how to achieve that result. Should authors treat their book like a business proposition or a bonus to their business? Tune in to hear it from our dynamic duo to find out!
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ROI on Writing a Book
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