Rotbäckchen & Sallos: Das Comeback der Kultmarken (#246)

from Decoding Brands · host Colin Fernando - BrandTrust

Rotbäckchen, Sallos, NIM, Publicis Media, W&V Die Marketing- und Markennews der KW 40 mit folgenden Themen: Rotbäckchen kehrt mit neuer Positionierung ins Rampenlicht zurück, Sallos setzt auf Ruhrpott-Charme für frischen Markenhype. Außerdem sprechen wir über die Bedeutung von „Made in Germany“ als Vertrauenssiegel im internationalen Wettbewerb – und werfen einen Blick auf die Gen Z, die überraschend markentreu ist und für starke Marken tiefer in die Tasche greift. Hol dir dein Weekly Brand-Update: Einschalten & abonnieren!

Episode metadata supplied by the publisher feed · Published Oct 3, 2025

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Rotbäckchen & Sallos: Das Comeback der Kultmarken (#246)

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