EPISODE · May 4, 2026 · 34 MIN
S01 E03 | Geoff Mulham
from Heritage & Horizon | Direct Selling Podcast · host Stuart Murray Media
Welcome to episode three of the Heritage & Horizon Podcast! I am delighted to be joined by Geoff Mulham, the CEO of Direct Selling Australia. With over thirty years of senior executive experience across Australia, Europe, and the US, Geoff is a true industry veteran and brings a uniquely global perspective to our conversation.In this episode, we dive into the "Heritage" of our industry. Geoff explains why providing a unique benefit to customers through personal service and product demonstration is something that must never change. We also discuss the importance of preserving the flexible income opportunity for those with no prior qualifications and how to instil genuine belief in new distributors.We then look toward "The Horizon", where Geoff delivers a clear message about what must radically evolve. He explains why the companies currently winning and growing are those that have abandoned complicated, outdated compensation plans in favour of simpler models that make it easy for people to earn money from day one. Plus, stick around to the end for the quick-fire round to hear about Geoff's time directing surf documentaries and his top tips for balancing work and family life!Episode Chapters:[00:34] Introduction and Guest Background[06:44] The Heritage: Personal Service and Belief[18:33] The Horizon: Simplifying Compensation Plans[29:43] Quick-Fire Questions[33:22] Episode Wrap-UpIf you enjoy this episode, please ensure you subscribe to the Heritage & Horizon Podcast across our platforms:Apple Podcasts: https://tinyurl.com/4su8x724Spotify: https://tinyurl.com/t5daucb5YouTube: https://tinyurl.com/mt8z7xdbThe conversation certainly does not stop here. I would love to hear your thoughts on my chat with Geoff, so please join our dedicated LinkedIn group to continue the discussion and put your own questions to him: https://www.linkedin.com/groups/17503046/You can also find behind the scenes updates by following the podcast on Instagram at https://instagram.com/heritagehorizonpodcast and on TikTok at https://tiktok.com/@heritagehorizonpodcast.
What this episode covers
Welcome to episode three of the Heritage & Horizon Podcast! I am delighted to be joined by Geoff Mulham, the CEO of Direct Selling Australia. With over thirty years of senior executive experience across Australia, Europe, and the US, Geoff is a true industry veteran and brings a uniquely global perspective to our conversation.In this episode, we dive into the "Heritage" of our industry. Geoff explains why providing a unique benefit to customers through personal service and product demonstration is something that must never change. We also discuss the importance of preserving the flexible income opportunity for those with no prior qualifications and how to instil genuine belief in new distributors.We then look toward "The Horizon", where Geoff delivers a clear message about what must radically evolve. He explains why the companies currently winning and growing are those that have abandoned complicated, outdated compensation plans in favour of simpler models that make it easy for people to earn money from day one. Plus, stick around to the end for the quick-fire round to hear about Geoff's time directing surf documentaries and his top tips for balancing work and family life!Episode Chapters:[00:34] Introduction and Guest Background[06:44] The Heritage: Personal Service and Belief[18:33] The Horizon: Simplifying Compensation Plans[29:43] Quick-Fire Questions[33:22] Episode Wrap-UpIf you enjoy this episode, please ensure you subscribe to the Heritage & Horizon Podcast across our platforms:Apple Podcasts: https://tinyurl.com/4su8x724Spotify: https://tinyurl.com/t5daucb5YouTube: https://tinyurl.com/mt8z7xdbThe conversation certainly does not stop here. I would love to hear your thoughts on my chat with Geoff, so please join our dedicated LinkedIn group to continue the discussion and put your own questions to him: https://www.linkedin.com/groups/17503046/You can also find behind the scenes updates by following the podcast on Instagram at https://instagram.com/heritagehorizonpodcast and on TikTok at https://tiktok.com/@heritagehorizonpodcast.
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S01 E03 | Geoff Mulham
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