S01 E06 | Imelda Vital

What this episode covers

Welcome to episode six of the Heritage & Horizon Podcast! I am delighted to be joined by Imelda Vital, the Executive Director of Seldia, the European Direct Selling Association. Imelda brings over thirty years of invaluable experience in the direct selling industry, with a highly specialised focus on European public policy. Having spent twenty-five years leading European Government Affairs for Amway and serving on the boards of multiple trade bodies, Imelda is a passionate advocate for our sector and is proud to champion it on the European stage.In this episode, Imelda shares why personal connection, both offline and online, must never stop. We discuss how keeping the business people-focused and human touch-centric is the only way to build genuine relationships and trust between sellers and consumers.Looking toward "The Horizon", Imelda challenges companies to radically change how they communicate. Our messaging must become simple, easy, fast, and transparent. We discuss the urgent need to strip away corporate jargon and confusing wording that creates unnecessary fear for new sellers, ensuring the opportunity is accessible to everyone.Episode Chapters:[00:47] Introduction and Imelda's Journey[05:55] The Heritage: Why Human Connection Must Never Stop[15:44] The Horizon: Simplifying Corporate Communication[30:48] Quick Fire Questions[33:25] Episode Wrap UpIf you enjoy this episode, please ensure you subscribe to the Heritage & Horizon Podcast across our platforms:Apple Podcasts: https://tinyurl.com/4su8x724Spotify: https://tinyurl.com/t5daucb5YouTube: https://tinyurl.com/mt8z7xdb The conversation certainly does not stop here. I would love to hear your thoughts on my chat with Imelda, so please join our dedicated LinkedIn group to continue the discussion and put your own questions to her: https://www.linkedin.com/groups/17503046/You can also find behind the scenes updates by following the podcast on Instagram at https://instagram.com/heritagehorizonpodcast and on TikTok at https://tiktok.com/@heritagehorizonpodcast.#HeritageAndHorizon #DirectSelling #Seldia #BusinessLeadership

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