Sales reps shouldn't be in the CRM" 👀, Kristopher Stenkula Co-founder Garba

What happens when a founder who has already built and exited companies decides to start over in the AI era? In this episode of Fail n' Grow, Wilma sits down with Kristopher Stenkula, founder of Garba and previously founder of Notified, today used by half of the Fortune 100 companies, with 10,000 customers across 90 countries. The conversation quickly turns into something much bigger than sales intelligence. We discuss: • The future of CRM, sales tools and GTM teams • Why information isn't the bottleneck anymore • Why execution is now the real competitive advantage • How AI-first companies can grow with fewer people • Why the best salespeople may not have traditional sales backgrounds Stenkula's point of view of tomorrows winners: "The companies that win will be the ones that can turn signals into actions faster than everyone else." Kristoffer also shares how Garba reached $1M ARR in its first year, lessons from building Notified, and why he believes sellers are drowning in information but starving for execution. So, if you want to increase growth and be AI-native, this is the episode for you 👉 SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim