Scaling with Soul

When we reflect on scaling our businesses, certain things seem implicit. Yet, bigger is not always better. Should we always be aiming to scale for the sake of it? And how do we scale without losing the soul of the brand we worked so hard to build?On this week’s episode of Commerce Chefs, Kyle and Tom chat with experts who have found success scaling, without losing their souls: Joel Silver, an e-comm giant who has scaled iconic brands like Indigo and David’s Tea, Sophie Wilmer, the General Manager of Kitras Art Glass, a generational family business that has scaled into Canada’s largest hot glass studio; and Roxanne Law, the COO of Diva International, a brand that notably defined an entire product category—one they now lead.They discuss what it means to scale without sacrificing the soul of your brand. They also look beyond scale as a monetary construct and break down what it means to scale vision and impact.Learn more about our guests:Joel Silver: https://www.linkedin.com/in/joelsilver/Sophie Wilmer: https://www.linkedin.com/in/sophiewilmer/Roxanne Law: https://www.linkedin.com/in/roxanne-law-a4a50553/