Sell Value not Price

Are you frustrated with price shoppers? So was I! What helped was when I realized that I had to market to the customer's who were Value shopping! It's not necessarily an easy thing to accomplish but it can be done! Start by creating an avatar of your ideal customer, get very specific. Once you know who your ideal customer is, then you can start to market to them and everything becomes easier the more of these customers you can win over! This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/# --- Send in a voice message: https://anchor.fm/luke190/message