Sending Google the Wrong Data, On Purpose - Inderpaul Rai

from Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · host Jeremy Young

Send us Fan MailIn this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing. From feeding Google ‘wrong’ data to improve bidding accuracy, to overcoming the limitations of PMax and attribution windows with predictive modelling. Learn how AI and data science are being used to solve complex problems like underperforming feeds, inflated conversion values, and long purchase cycles. Find Indi here: https://www.linkedin.com/in/inderpaul-rai/Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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This episode is 32 minutes long.

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This episode was published on June 15, 2025.

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