She made $10M using memes

Julia Enthoven is the founder of Kapwing, and she’s today’s guest on Startup Strategies with Juliana Hahn. She turned a simple meme maker into one of the most-used online video tools for creators and marketing teams, scaling it to over $10M in annual revenue. In this episode, we dive into how Julia spotted the rise of video while working at Google, and how that insight led to building one of the most accessible, creator-friendly video editors. Julia shares her Startup Strategies on how to: Act on early signals before the trend goes mainstream. Use long-tail SEO pages to drive scalable, high-intent traffic. Turn a $1 watermark removal into a viral growth loop & brand awareness machine. Scale organic growth through YouTube and affiliate partnerships. Let’s break down her Startup Strategies! Links and resources: FREE Startup Marketing Cheatsheet FREE Goal Tracking Template Join the Startup Strategies Newsletter for weekly growth & marketing tactics Let’s connect: Tiktok Instagram LinkedIn Youtube Need help with growing & marketing your startup? Work with us. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. Hosted on Acast. See acast.com/privacy for more information.