Should I Create an Online Course?

Has the idea of 'passive' income with an online course crossed your mind?  In this 'sode we pull back the curtain on online courses and business with our 'ABCD' approach.We'll discuss the complexity of creating an Audience, Building trust, Converting to customers and Delivering the product (the ABCDs of online business).We share our massive failures and successes when it comes to online business, what we've learned along the way and what you should think about before deciding to create online content.We want to leave no doubt - creating an online course or business isn't easy.  It's going to take years to see a return on your investment.  And most - not all! - clinicians are going to be better served by doubling down on the brick & mortar practice that is working for them already.There are also unique challenges to online business, including:Do your in-person, 1:1 and hands-on techniques translate to online courses?Are you canabalizing your current patients?Are you comfortable competing against literally everyone in the world?Are you aware of the opportunity cost of focusing online when you have a brick-and-mortar practice?Reflecting on our own journey, we share our experience of a failed online course launch, the lessons we learned, and how we managed to build trust the second time around.Join us to decipher whether an online course is the right path for you. Remember, careful consideration and thorough preparation will be necessary if you do decide to venture into the online space, and there's a massive opportunity cost to your current business when you decide to open another one.Business Accelerator ProgramFor those looking to level up their business in 2024, make sure you're on the wait list for the Business Accelerator Program (www.pelvicptrising.com/accelerator).  This six-month coaching intensive will help fill your schedule, streamline your business and improve clinical excellence.  We've helped 400+ pelvic health businesses as they grow - you don't have to do this alone!About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 400+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!