Should You Do a Live Launch Event?
In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out!
Episode 47 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Should You Do a Live Launch Event?" was published on October 3, 2024 and runs 44 minutes.
October 3, 2024 ·44m · Don't Write That Book
Summary
In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out!
Episode Description
In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out!
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Books/Resources Mentioned:
In Search of You, by Kasey Compton
I See You, by Amy Kemp
Everything is Figureoutable , by Marie Forleo
How to Work with (Almost) Anyone , by Michael Bungay Stanier
Never Lose an Employee Again , by Joey Coleman
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials: