Showing up for Your Book

In this episode, Mike and AJ answer a listener’s email about their fears of doing all the things with respect to marketing their book. Our duo offers sage advice on how to get in front of those fears, and one of the biggest ways to keep moving forward is to send in the troops! They’ll offer organic ways to connect with other authors, how to shift your mindset to go from fear to fearless, and when to bring folks in to help with the big asks.

Episode 97 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Showing up for Your Book" was published on October 2, 2025 and runs 41 minutes.

October 2, 2025 ·41m · Don't Write That Book

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Summary

In this episode, Mike and AJ answer a listener’s email about their fears of doing all the things with respect to marketing their book. Our duo offers sage advice on how to get in front of those fears, and one of the biggest ways to keep moving forward is to send in the troops! They’ll offer organic ways to connect with other authors, how to shift your mindset to go from fear to fearless, and when to bring folks in to help with the big asks.

Episode Description

In this episode, Mike and AJ answer a listener’s email about their fears of doing all the things with respect to marketing their book. Our duo offers sage advice on how to get in front of those fears, and one of the biggest ways to keep moving forward is to send in the troops! They’ll offer organic ways to connect with other authors, how to shift your mindset to go from fear to fearless, and when to bring folks in to help with the big asks.

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Books/Resources Mentioned:

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

AJ’s Socials:

Mike Michalowicz, website

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