Speaker Coaching with Keynote Speaker Steve Fredlund: Episode 11

Finding a Call to Action That Feels Authentic for Keynote SpeakersOn Mic Drop Mindset, Jenn coaches keynote speaker and bestselling author Steve Fredlund, a former actuary, on how to include a call to action without feeling like he’s “selling from the stage” or shifting the spotlight onto himself. Steve shares discomfort with QR codes, newsletters, and book pitches, partly driven by sensitivity to seeming arrogant or manipulative, and he wants audiences primarily to apply what they learned. Jenn helps him explore what he wants people to do, why a call to action matters, and the difference between success (getting booked) and validation (spinoff business and deeper impact). As they discuss options, Steve becomes most energized by hosting retreats as a congruent next step, and he commits to reflecting on that and not adding new offers unless he feels genuinely good about them.About Steve:Steve Fredlund is an award-winning keynote speaker, two-time TEDx presenter, and bestselling author of Do the Unright Thing. After more than 30 years as an actuary, executive, entrepreneur, and nonprofit founder, including leading humanitarian efforts in East Africa, Steve gained a unique perspective on leadership in uncertain conditions.Today, Steve helps leaders keep moving forward through change and uncertainty. Through engaging stories, humor, and practical tools drawn from African safaris, leadership research, and high-pressure decision environments, he equips audiences to build engagement, make confident decisions with limited information, and lead effectively when the path isn’t clear.Visit his website at https://stevefredlund.com/00:00 Welcome and Guest Intro00:39 The CTA Struggle on Stage02:45 Why Selling Feels Icky04:06 Defining the Real Outcome05:26 Calls to Action and Conviction06:31 Are the Resources Compelling07:55 Audience Impact and Feedback10:01 Validation Versus Success11:19 Brainstorming the Next Step12:02 Call To Action Gap12:47 Retreats Spark Excitement14:02 Fears And Pricing Doubts15:37 Reframing The CTA17:07 Inviting On Stage19:31 Chasing Inner Knowing20:17 Action Steps And Boundaries22:35 Closing ReflectionsHave a question or suggestion for a future episode topic? Email me [email protected] to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchatLooking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com