Speaker Strategies for Authors

In this episode, Mike and AJ break down the strategy for parlaying writing books into a successful speaking career. Mike gets granular with pay structure, expectations from audiences, and where he believes speakers go wrong in their career. They also have a mini debate on whether organizers should bulk buy your book or if speakers should compel the audience to make a purchase live, and why.

Episode 92 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Speaker Strategies for Authors" was published on August 28, 2025 and runs 56 minutes.

August 28, 2025 ·56m · Don't Write That Book

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Summary

In this episode, Mike and AJ break down the strategy for parlaying writing books into a successful speaking career. Mike gets granular with pay structure, expectations from audiences, and where he believes speakers go wrong in their career. They also have a mini debate on whether organizers should bulk buy your book or if speakers should compel the audience to make a purchase live, and why.

Episode Description

In this episode, Mike and AJ break down the strategy for parlaying writing books into a successful speaking career. Mike gets granular with pay structure, expectations from audiences, and where he believes speakers go wrong in their career. They also have a mini debate on whether organizers should bulk buy your book or if speakers should compel the audience to make a purchase live, and why.

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Books/Resources Mentioned:

Comfort Crisis, by Michael Easter

Reset, by Dan Heath

Avid Reader, by Robert Gottlieb

The Book of Alchemy, by Suleika Jaouad

Friction, by Roger Dooley

Li Hayes, speaker agent at GoLeeWard

, by Terri Cole

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