EPISODE · Nov 23, 2021 · 8 MIN
Spotlight: GSK's Data-Driven Marketing Strategy
from Thinking Caps · host Cheetah Digital
Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like GSK are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.
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Spotlight: GSK's Data-Driven Marketing Strategy
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This episode is 8 minutes long.
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This episode was published on November 23, 2021.
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