Starting a business in the wedding industry

In this episode, we compare the wedding business landscape of 2016 to 2024, highlighting how advertising and marketing have evolved over the years. We explore the pressures of keeping up with social media trends and the frustration entrepreneurs often face when campaigns underperform, sparking self-doubt and the urge to constantly reinvent. We reflect on how things were simpler in 2016, with platforms like Gumtree being a viable option for securing bookings, compared to the sophisticated (and often overwhelming) strategies of 2024. Our key message? Stop comparing yourself to others, focus on what makes your business unique, and find a balance between innovation and sticking to what works. Whether you’re a seasoned pro or just starting out, this episode will help you navigate the ever-changing wedding industry with confidence and clarity.