EPISODE · Jun 8, 2026 · 20 MIN
Stop Looking Generic: Position Yourself Properly on LinkedIn
from Who Viewed My Profile Podcast · host Adam Houlahan & Chris J “Mohawk” Reed
If your profile sounds like everyone else in your industry, you are giving people no reason to remember you.In this episode of Who Viewed My Profile, Adam and Chris explore why so many LinkedIn profiles blend into the background and what it takes to stand out for the right reasons. Learn how to position yourself clearly, communicate your value effectively, and build a profile that people actually remember.Chapters:00:00 Introduction01:09 Your Headline, Banner & First Impressions04:30 Why Generic Language Hurts Your Profile05:22 Overcoming Imposter Syndrome & Standing Out07:48 Authenticity Beats Perfection10:38 The Power of Niche Positioning12:18 Becoming Recognisable on LinkedIn14:19 Why Niche Experts Win More Business15:29 Standing Out When You Work for a Corporate17:28 Checking Your Company Social Media Policies18:56 Why Reposting Company Content Doesn’t Work19:45 Submit Your Questions for Future EpisodesKey topics covered:• Why most LinkedIn profiles blend into the market• What positioning actually means in a LinkedIn context• The danger of vague language and empty descriptors• How to communicate who you help, what you do, and why it matters• Why being broad often makes you less attractive, not more• The role of niche, perspective, and voice• Examples of weak versus strong positioning statementsTakeaway:People remember clear positioning. They ignore generic expertise.Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube, or sign up at www.WhoViewedMyProfilePodcast.com
What this episode covers
If your profile sounds like everyone else in your industry, you are giving people no reason to remember you.In this episode of Who Viewed My Profile, Adam and Chris explore why so many LinkedIn profiles blend into the background and what it takes to stand out for the right reasons. Learn how to position yourself clearly, communicate your value effectively, and build a profile that people actually remember.Chapters:00:00 Introduction01:09 Your Headline, Banner & First Impressions04:30 Why Generic Language Hurts Your Profile05:22 Overcoming Imposter Syndrome & Standing Out07:48 Authenticity Beats Perfection10:38 The Power of Niche Positioning12:18 Becoming Recognisable on LinkedIn14:19 Why Niche Experts Win More Business15:29 Standing Out When You Work for a Corporate17:28 Checking Your Company Social Media Policies18:56 Why Reposting Company Content Doesn’t Work19:45 Submit Your Questions for Future EpisodesKey topics covered:• Why most LinkedIn profiles blend into the market• What positioning actually means in a LinkedIn context• The danger of vague language and empty descriptors• How to communicate who you help, what you do, and why it matters• Why being broad often makes you less attractive, not more• The role of niche, perspective, and voice• Examples of weak versus strong positioning statementsTakeaway:People remember clear positioning. They ignore generic expertise.Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube, or sign up at www.WhoViewedMyProfilePodcast.com
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Stop Looking Generic: Position Yourself Properly on LinkedIn
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