Stop the AI Hype! Here’s the Tactical Plan

Next week we go tactical: AI tools that help you find customers, target them, message them, and convert them.This week we talked about AI hype, conferences, and the wild claims people make about “AI expertise.”Now we’re moving forward.Next week’s episodes focus on tactical AI tools for business owners, especially:How to identify the right customers (demographics + psychographics)How to craft an offer that speaks to themHow to message them on social and emailWhat tools to use (and which are a waste)How to control tool costs and ensure 10x ROISponsored by:Grata Software — custom AI + automation for small businessesDigital Strike — DIY training community for AI + automationDrop a comment with the #1 thing you want AI to help you with:Lead gen, sales, content, ops, or customer support.00:00 This week recap: AI hype + misinformation01:10 Disclaimer: marketers still help beginners02:20 Sponsors: Grata Software + Digital Strike03:00 Next week: tactical AI tools for business growth04:10 Customer acquisition: who to target + why05:10 Tool cost problem + how to think ROI06:10 The 30-day podcast challenge + why I’m doing this07:10 What topics do you want next?#AI #Automation #SmallBusiness #Marketing #CustomerAcquisition