EPISODE · Jun 19, 2026 · 30 MIN
Susan G. Komen Foundation: Can a non-profit own a color? The business and backlash behind the pink ribbon.
from Impact · host Revi Sterling and Alissa Stern
Can a nonprofit own a color? For decades, pink meant breast cancer awareness. But what happens when a symbol becomes so successful that it takes on a life of its own? From "Save the Tatas" merchandise to pink fried chicken buckets to breakthroughs in cancer treatment, this episode explores the strange, fascinating business history of Susan G. Komen.
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Susan G. Komen Foundation: Can a non-profit own a color? The business and backlash behind the pink ribbon.
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This episode was published on June 19, 2026.
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