EPISODE · Mar 3, 2025 · 21 MIN
Sustainability Meets Profitability: The Norrøna Retail Model
from RETHINK RETAIL · host RETHINK Retail
Can sustainability drive profitability and long-term growth? Norrøna proves that it can. In this Global Retail Leaders episode, Top Retail Expert Sharon Yourell Lawlor speaks with Bård Klamme, Retail Director at Norrøna, about how the premium outdoor brand has built a 100-year legacy through circular fashion, transparency, and a commitment to full-price retail. 💡 Key Takeaways: ✔️ How Norrøna built a global brand without discounting ✔️ The circular economy approach fueling sustainability ✔️ Why community & customer experience matter more than price cuts ✔️ How tech and innovation enhance the in-store experience 💡 Key Insights & Timestamps: ⏩ 00:00 – Welcome to RETHINK Retail (Global Retail Leaders Episode) ⏩ 00:40 – Meet Bård Klamme & the history of Norrøna ⏩ 03:10 – What it means to be a full-price, no-discount brand ⏩ 07:05 – Sustainability as a business model, not just a marketing tool ⏩ 11:30 – The power of repair, resale & circular fashion in retail ⏩ 14:45 – Expanding internationally while staying true to brand values ⏩ 18:20 – The future of outdoor retail & evolving customer expectations ⏩ 22:50 – What role does tech play in a purpose-driven brand? ⏩ 26:30 – Final takeaways & leadership advice for retailers Join the GRL community or be the next guest: https://www.globalretailleaders.com/
What this episode covers
Can sustainability drive profitability and long-term growth? Norrøna proves that it can. In this Global Retail Leaders episode, Top Retail Expert Sharon Yourell Lawlor speaks with Bård Klamme, Retail Director at Norrøna, about how the premium outdoor brand has built a 100-year legacy through circular fashion, transparency, and a commitment to full-price retail. 💡 Key Takeaways: ✔️ How Norrøna built a global brand without discounting ✔️ The circular economy approach fueling sustainability ✔️ Why community & customer experience matter more than price cuts ✔️ How tech and innovation enhance the in-store experience 💡 Key Insights & Timestamps: ⏩ 00:00 – Welcome to RETHINK Retail (Global Retail Leaders Episode) ⏩ 00:40 – Meet Bård Klamme & the history of Norrøna ⏩ 03:10 – What it means to be a full-price, no-discount brand ⏩ 07:05 – Sustainability as a business model, not just a marketing tool ⏩ 11:30 – The power of repair, resale & circular fashion in retail ⏩ 14:45 – Expanding internationally while staying true to brand values ⏩ 18:20 – The future of outdoor retail & evolving customer expectations ⏩ 22:50 – What role does tech play in a purpose-driven brand? ⏩ 26:30 – Final takeaways & leadership advice for retailers Join the GRL community or be the next guest: https://www.globalretailleaders.com/
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Sustainability Meets Profitability: The Norrøna Retail Model
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