Sustainable SEO strategies for SaaS in AI-driven world with Will Critchlow @SearchPilot

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #16, Anna Nadeina talks with Will, founder and CEO of SearchPilot, an SEO A/B testing platform and meta-CMS that enables rapid SEO changes for large websites. ----------Episode's Chapters-------------- 00:00 - Introduction to SearchPilot 01:00 - The Evolution of SEO: A Historical Perspective 04:44 - The Current State of SEO: Myths and Realities 10:05 - AI and Its Impact on Search Engines 17:04 -Transitioning from Services to SaaS: A Founder's Journey 24:39 -Mindset Shifts in the SaaS Landscape 30:38 -The Future of SEO in an AI-Driven World 33:24 - The Evolution of SEO Strategies 39:27 - Bootstrapping and Sustainable Growth 44:32 - Defining Ambition and Success 51:58 - Wins and Lessons Learned 57:57 - Mindset Shifts for Founders Will - https://www.linkedin.com/in/willcritchlow/SearchPilot - https://www.searchpilot.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796