Syncro XMM: MSP’s Secret Weapon (EP 828)

Uncle Marv welcomes Syncro’s CEO Michael George and Chief Product Officer Dee Zepf for an in-depth conversation about the all-new XMM platform. Listeners get an insider’s look at how Syncro is addressing the biggest pain points for MSPs—integrating Microsoft 365 management, automating security baselines, and streamlining workflows within a single pane of glass. Michael and Dee share their journey from Continuum to Syncro, the risks and rewards of betting big on innovation, and how their partner-first approach is reshaping the MSP landscape.Key topics include Syncro’s unique per-technician pricing, the impact of private equity on MSP tools, and the technical challenges of building seamless Microsoft integrations. Dee explains how XMM delivers direct, multi-tenant 365 management, automated secure score monitoring, and CIS-aligned security baselines—all without the hassle of juggling multiple tools. The episode also covers Syncro’s AI-powered features, network discovery, and partnerships with industry leaders like Domotz and Splashtop.Companies, Products, and Books Mentioned: Check Out Syncro MSP: https://www.itbusinesspodcast.com/syncroMicrosoft 365: microsoft.com/microsoft-365Domotz: domotz.comSplashtop: splashtop.comConnectWise: connectwise.comN-able: n-able.comNinjaOne: ninjaone.comHaloPSA: halopsa.com=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/=== MUSIC LICENSE CERTIFICATELicensee: Marvin BeeRegistered Project Name: IT Business PodcastItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.